Optimove Releases Self-Optimizing Customer Journeys

Definitely on the bright side, Optimove has released “self-optimizing journeys”, which autonomously determines the next best action for each individual customer. While next best action isn’t new, Optimove says its approach looks beyond short-term metrics to maximize lifetime value. Good stuff.

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Consumers Go Online More But Like It Less: ACSI

August 10, 2020

We have lots of surveys today, Dear Reader. We’ll start with a pair from Jamie in our Department of the Obvious. Conviva reports that streaming media consumption increased when people were trapped at home. The American Customer Satisfaction Index confirms that and adds it made them cranky: satisfaction with search engines, internet news and social media all fell. No prize for guessing that social media rates the worst on privacy.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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