Let’s just do some straightforward martech news today, Dear Reader. We’ll start with email delivery vendor Validity, which has been on an acquisition binge. They just launched a new platform, Everest, that ties together features from several of their purchases. The company modestly says it will “give marketers everything they need to ensure email success” although it doesn’t include frills like lists, content, or products.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.