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Oracle and Sourcepoint Collaborate on Privacy

Privacy and Customer Data Platforms go together, although it’s not always clear whether that’s cookies-and-milk together or Titanic-and-iceberg. Leaning towards the former is news that privacy compliance platform Sourcepoint is collaborating with Oracle’s Customer Experience suite, which includes Oracle’s CX Unity CDP. No specifics were announced.

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U.S. Spend on Identity Solutions to Reach $4 Billion in 2020: Winterberry Group

August 27, 2020

The U.S. market for marketing-related identity data, platforms, and services will reach $4 billion in 2020 and grow nearly 20% per year to 2024, according to Winterberry Group. The report provides interesting details on pricing models and estimates for spending in Europe. Winterberry estimates U.S. spend on all third-party audience data and data activation solutions will total $21.9 billion.

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Marketers Struggle for Personalization Success: RedPoint Global Survey

September 27, 2021

This Harris Poll study for Redpoint Global offers a sobering view of customer experience reality.  They found that marketers are twice as likely as consumers to think brands deliver an excellent experience (51% vs 26%), while under half of the marketers who use advanced technologies including personalization, AI-driven recommendations, or multi-variate testing think they are having great success with them.  Fun fact: the average number of customer engagement systems is now 16, nearly double the figure in 2019.

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