Privacy and Customer Data Platforms go together, although it’s not always clear whether that’s cookies-and-milk together or Titanic-and-iceberg. Leaning towards the former is news that privacy compliance platform Sourcepoint is collaborating with Oracle’s Customer Experience suite, which includes Oracle’s CX Unity CDP. No specifics were announced.
The U.S. market for marketing-related identity data, platforms, and services will reach $4 billion in 2020 and grow nearly 20% per year to 2024, according to Winterberry Group. The report provides interesting details on pricing models and estimates for spending in Europe. Winterberry estimates U.S. spend on all third-party audience data and data activation solutions will total $21.9 billion.
The New York Times reports that some U.S. schools that don’t want to report COVID-19 data are using HIPPA and FERPA privacy laws as an excuse. Neither law would require withholding such data as long as it didn’t contain personal information, and such a decision would pose a health risk to families and communities.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.