News

Oracle Buys B2B Data Collector DataFox

Oracle has purchased DataFox, which captures company profiles and news by scanning the Internet. The results will update CRM and marketing automation systems. It’s not a new model but puts Oracle more firmly in the data collection business..

More News

Next Article

RedPoint Global Adds Improvements Across the Board

October 24, 2018

CDP vendor RedPoint Global has launched the next generation of its Customer Engagement Hub. Enhancements cover identity resolution, machine learning, and access to customer profiles by touchpoint systems. Most intriguing from a technical standpoint is the ability to use NoSQL databases including MongoDB and Cosmos as the primary data stores, avoiding SQL entirely if you’re so inclined. And who isn’t?

CDPI Newsletter
Previous Article

NCR Uses Self-Checkout Camera to Verify Buyers’ Age

October 22, 2018

Founded in 1884, point-of-sale tech giant NCR is as far from screwy as you can get. But they’re also using cameras, in this case to verify a buyer’s age when purchasing age-restricted products at self-checkout. Yes, a built-in camera guesses your age. No, I’m not making this up. A less fraught alternative within the same system lets people register their identity in advance and then uses the camera to verify who they are using a QR code and biometrics.

CDPI Newsletter
Featured Article

Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

CDPI Newsletter