More money for analytics: marketing measurement expert Origami Logic has raised $15.2 million in a Series D, making their total $64.5 million. Origami Logic assembles data from all sources into dashboards and visualizations.
It goes without saying that building customer trust is essential for any company doing business online. Alas, it also often goes without doing. Email analytics vendor 250ok found that almost 90% of major online retailers don’t take basic steps to protect their customers from phishing attacks (where someone else sends an email claiming to be from the vendor to trick them into revealing personal information). Yikes!
Closer to home for customer data specialists: personal data discovery vendor BigID has raised a $14 million Series A, bringing total funding to $16.1 million. BigID finds personal information in corporate systems and maps items related to the same individual without copying the data into a central database. This helps to comply with privacy regulations such as GDPR but it doesn’t create a unified profile for marketing or other uses.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.