News

Salesforce Integrates New CDP Partners via AppExchange

June 9, 2022
Salesforce has new AppExchange partners for its CDP, including Annalect, Acxiom, Criteo, LiveRamp, MediaMath, Metarouter, Neustar, Nine Digital, Streamlytics, The Trade Desk, Yahoo and WPP Resolve, along with a Google Ads integration. Other news from the company’s Connections event includes several new product names and new integrations among its marketing, commerce, customer service, and Slack products. If that’s not trendy enough for you, they’ve dipped their toe into Web3.0 with a closed pilot of NFT Cloud , which lets users create and manage non-fungible tokens.
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Testbox Raises $10 Million to Help Buyers Pre-Test Software

June 9, 2022
Marketers are getting smarter about buying software, and one increasingly common practice is to test software before buying it.  TestBox promises to make that easier by offering preconfigured test installations of selected systems, complete with synthetic data.  They currently offer test versions of several customer support systems but plan to add new categories over time.  The service is free to users, with revenue coming from vendors who pay TestBox a commission on sales.  They just raised a $10 million seed round.
CDPI Newsletter

Most Marketers Avoid Corporate Procurement Teams: CMO Council/KPMG Study

June 9, 2022
More on software buying: this CMO Council / KPMG study finds just 26% of marketing leaders actively partner with their company’s procurement departments.  Those who do work closely with procurement end up placing higher weight on price, vendors’ industry standing, security, and privacy practices, and less on ability to scale and to meet compliance rules.  It’s not clear this results in better outcomes.
CDPI Newsletter

beaconsmind AG strengthens sales team and lays foundation for further expansion in India

June 9, 2022
Beaconsmind AG, a leading SaaS provider in the field of Location-Based Marketing (LBM) & Analytics, is pursuing its international expansion and has further strengthened its sales team with renowned experts in the fields of sales and business development. The focus of their activities will also include the acquisition of new customers and the development of customer potentials with the setting up of corresponding sales structures, especially in India.
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