News

Children’s Privacy: UK age-appropriate design code in full effect for online retail and social sharing as well as toys & edtech

September 7, 2021
After a 12-month grace period, the UK’s children’s design code requires compliance to protect by design and default if a user is, or is suspected to be a child (defined here as users under age 18). This applies to connected toys, games, and edtech as well as to online retail and other online services, including social and video sharing platforms.
CDPI Privacy Newsletter

60% of Personalization Use Cases Rely on Third Party Cookies: Adobe Study

September 6, 2021
Let’s do surveys today, Dear Reader.  Adobe offers a plethora of fun facts.  Sixty percent of personalization use cases rely on third-party cookies but just 37% of marketers feel ready for the cookieless future.  More consumers would share data in exchange for seeing no ads (55%) than for personalized experiences (53%) or free online services (39%).  Just 37% of marketers have real-time access to a central customer record.   Even more fun: only 28% with a central customer record said their CDP could read it, suggesting central customer data often sits... Read More >
CDPI Newsletter

Marketers Still Hoping for Privacy-Safe Third Party Data: Forrester Study

September 6, 2021
This Forrester study for IBM found that 71% of senior adtech managers are exploring privacy-friendly data sets as a way of coping with cookie deprecation.  This compares with just 49% trying to build trust to improve voluntary sharing, even though the group said loss of consumer trust is the biggest problem with new privacy rules.  Nearly all agreed that personalization expectations are rising (91%), that privacy makes personalized advertising harder (87%), and that privacy regulations put traditional targeting and tracking methods at risk (87%).  Privacy-safe targeting was the most-cited use... Read More >
CDPI Newsletter

Martech Tops CMO Priority List: PwC Study

September 6, 2021
PwC found that marketing leaders say martech is their highest priority for the next twelve months (43%), ranking just ahead of customer experience, personalization, and loyalty (39%).  Data privacy straggled in sixth at 29%.   When asked about planned operational changes, the group put better content management first (54%), followed closely by increased use of technology (51%), improved data management for personalization (49%), and first-party data strategies (46%).
CDPI Newsletter

South Korea Ends Apple and Google Monopoly on App Store Payments

September 2, 2021
If you’re more of a soap opera fan, nothing beats the tribulations of BigTech.  Our latest episode finds us in South Korea, where a new law blocks Apple and Google from requiring that all sales go through their payment systems, which charge monopoly-level commissions.  Apple just settled a U.S. class action suit without losing that right, but how long will the maintain it and where?  Stay tuned.
CDPI Newsletter