News

Omni-Channel Retail Tech Improved Last Year; In-Store Experience Maybe Not: Newstore Report

January 3, 2022
Drilling into retail, Newstore’s secret shopper research into 250 top brands found capabilities have increased dramatically in the past year: for example, 53% now offer buy online pick-up in-store (BORIS) options, up from 25% two years ago.  In-store experience may have suffered as investments shift elsewhere: just 48% give mobile devices to in-store staff, down from 68% two years ago.
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More Buyers Want Personalization Opt-Out than Recommendations: Kustomer Report

January 3, 2022
Kustomer found the most desired retail personalization features were quick access to recently viewed products (59%) and online account information and purchase history (55%).  But take note: ability to opt out of personalization (52%) ranked far ahead of personalized product selections based on past browsing and buying behavior (32%), behavior on other retail websites (19%), or demographic information (12%).
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CDP Use Lags Master Data, CRM, and Spreadsheets: D&B Report

December 23, 2021
We have a few holiday surprises for you today, Dear Reader. This Dun & Bradstreet report finds that just 12% of companies have built their consolidated customer view in a CDP, compared with master data management and CRM, both at 22%; data warehouse for 15%; and data lakes for 11%. Even the lowly spreadsheet clocked in at 15%. More than half (59%) have a multi-vendor sales and marketing tech stack, while 41% base it on a single vendor. Lots more here.
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Big Data Adoption Is Down: Dataversity Survey

December 23, 2021
Looking even deeper into the minds of IT leaders, Dataversity finds that the number of data silos is their biggest data management challenge, cited by 66%.  For all the fussing about privacy, it was tenth on the list, cited by just 26%.  Here’s the real surprise: plans to use “big data” are falling, as companies adopt cloud relational databases instead.  More here on data modeling, architectures, governance, metadata, and other geeky delights.
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