News

Zero-party data fans its feathers

February 13, 2024
Zero-party data, a.k.a. the data consumers give you by choice, can out-perform first-party data in garnering consumer trust, according to the Zero Party Data Revolution report from survey company, Attest. Consumers are increasingly weary of sharing data and distrustful of brands, with 85% reporting they sometimes opt-out of being added to mailing lists, and 58% doing so habitually. When it comes to sharing via first-party data collection with permission, the report says there’s variation by age category, and particular segment websites have significant opt-outs, including social media sites (47%), travel... Read More >
CDPI Privacy Newsletter

58% of Consumers Worry AI Will Not Protect Their Data: Merkle

February 12, 2024
It’s easy for marketers to confuse personalized marketing with personalized services, but consumers don’t make that mistake.  Merkle reports that consumers rate personalized emails, messages and advertisements as low impact but rate personalized product/service recommendations as high impact.  Their top worry about AI is data protection (58% highly concerned), beating out being recorded by the technology (51%), putting people out of work (50%) and even providing correct answers (46%).
CDPI Newsletter

Six in Ten Consumers Are Creeped Out by Location-Based Ads: Marigold

February 12, 2024
Relationship marketing platform Marigold polled more than 10,000 consumers on which brand interactions they found creepy vs. cool. Leading the creepy pack, unknown brands making it clear they know your geographic location; not far behind, emails that reveal a brand knows where you’ve been. Top of the cool list, personalized birthday offers. Eighty-five percent say their favorite brand treats them like an individual.
CDPI Newsletter