News - CDP Institute - Page 2

Kenyan fintech startup Kyanda, a money transfer app that aims to help users make all sorts of transactions at as low a cost as possible, has launched operations in South Africa.

CDPI Emerging Markets

Oracle’s cloud services platform, Oracle Cloud Infrastructure (OCI) has launched ‘OCI dedicated region’ for the India market to offer public cloud services to customers on their premises. The new offering will help customers meet latency, data residency, and data sovereignty requirements that are key to many IT modernisation efforts. It will also allow Oracle to offer customers nearly 100 services within their premises.

CDPI Emerging Markets

QualityKiosk’s one of the largest independent global quality assurance service providers, extended its partnership with BrowserStack, a leading cloud-based testing platform enabling on-demand, cross-browser, and cross-device testing, into the international regions APAC. Its extensive expertise and strong domain experience in quality assurance and performance engineering combined with the BrowserStack platform will enable enterprises in the region to create and deploy quality and bug-free software at pace and scale.

CDPI Emerging Markets

HubSpot’s new Nonprofits platform is set to help NFP organisations through a specific set of tools, resources, support and pricing. The launch of HubSpot for Nonprofits comes after new research from HubSpot found that over nine in ten (95 per cent) Australian not-for-profits experience barriers to growth, such as disparate software, multiple sources of data and a clouded source of truth. It also found nearly 3 in 10 don’t use a CRM.

CDPI Emerging Markets

Westpac’s BT is modernising its Panorama financial planning platform by migrating it to run in the cloud, which should also make the platform easier to separate from the group. Westpac reveals challenges of ring-fencing large IT assets and unwinding tight system integrations to prepare those assets for life outside of the Westpac Group.

CDPI Emerging Markets

The Queensland government is considering forcing agencies to report data breaches to affected individuals and the state’s privacy commissioner as part of proposed privacy and right to information reforms. The Department of Justice and Attorney-General on Friday released a consultation paper calling for feedback.

CDPI Emerging Markets

Here’s a straw in the wind: Acquia has added a self-service interface to process data deletion requests submitted by consumers under privacy regulations. It’s one more example of CDPs providing privacy-related services. Separately, Acquia announced a Workato integration, which will enable connections through Workato to hundreds of third-party cloud services.

CDPI Newsletter

Customer data problems are expected to reduce revenue by more than half (56%) of the marketers surveyed by Forrester for Amperity. The study found that personalization (81%) and segment targeting (80%) are the top priorities in choosing a data platform, even though marketers recognize they need to build unified profiles before they can do anything else.

CDPI Newsletter

“Embedded analytics” might refer to frisky data scientists, but its proper meaning is analytical features built into a product interface. It’s more common than you may have realized (as, perhaps, are frisky data scientists): 55% of respondents to this ThoughtSpot survey say it’s already part of their products. Improved engagement, revenue, and retention were the most-cited benefits.

CDPI Newsletter

Inflation-challenged marketers are putting a new stress on efficiency, according to this Merkle report. They’re eagerly new channels such as retail media networks and connected TV, while prioritizing creative and analytics investments that can optimize performance in all media. And, yes, they’re worried that privacy changes will impact both targeting and measurement. Download for more interesting insights.

CDPI Newsletter

One of our mantras at CDP Institute is that organization, not technology, is the biggest barrier to CDP success. It turns out that same rule applies to CX: this Ascend2 report for Sharpspring says that misaligned goals were the most-often cited reason for disjointed CX (41%), while siloed data was near the bottom of the list at 18%. On the other hand, organizations with well-integrated systems were much more likely to deliver a good CX than companies with little integration.

CDPI Newsletter

Some investors are still spending money: India-based CRM LeadSquared announced a $153 million Series C, bringing total funding to $188 million. In an unusually revealing report, the company says it had about $25 million revenue last year and 1,200 employees, yielding $22,000 revenue per employee. That’s less than one-tenth of HubSpot or Salesforce. Not good or bad, but interesting.

CDPI Newsletter