CDP Institute

Adobe AI Assistant is not only a copilot that can respond to natural language questions and requests across the Adobe suite; it’s also a tool to review and summarize documents like PDFs and Power Point presentations. Adobe Express provides mobile app access to Adobe’s genAI tools like Firefly. Both products had been in beta for some weeks.

SAS has stepped up its “trustworthy AI” products and services by offering “model cards,” described as “nutrition labels” for select large language models. They will serve stakeholders across the business by automatically evaluating LLMs for accuracy, fairness and performance decay. SAS also launched an AI Governance Advisory group to advise customers on governance in the context of their own businesses.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

Maybe you want to buy stuff while watching TV, and maybe you don’t.  Shopsense hopes you and lots of other folks do, since they’ve just released Shopsense AI, which makes content shoppable with broadcast and streaming networks’ own apps and ecommerce sites. Catalog-style ads will appear on users’ mobile devices, not the TV shows themselves.

Ecommerce giant Amazon  –  perhaps you’ve heard of them? – also wants you shop on an app that’s synchronized with your TV viewing.  Their approach is the new Amazon Live channel, which provides an app linked to shopping programs on Prime Video or Amazon FreeVee.  Research from LG Ad Solutions shows that 45% of connected TV viewers already shop online while watching.

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

Elon Musk has said that X/Twitter will charge new users a “small fee” for posting on the platform. This follows the roll-out of an annual $1 fee in New Zealand and the Philippines last year. Rather than another hare-brained scheme to add revenue, Musk said it’s an attempt to block bots.

Yahoo Advertising is enabling improved targeting and measurement for advertisers across a range of CTV platforms including NBCUniversal, Paramount and Tubi. Yahoo ConnectID serves addressable environments.  For non-addressable environments, Next-Gen Solutions treats known Yahoo ConnectID users as a panel audience to infer strategies for targeting and optimization.

Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.

Break out those disco tapes: media mix modeling is cool again.  The latest entrant is FutureSight.online, which has just released a version aimed at mid-market brands with mid-market budgets.  The advantage of the technique is it works without third-party cookies or any other individual-level data.

A new record high for internet advertising revenue was reached in 2023: $225 billion, a 7.1% YoY increase according to a report compiled by PwC for the IAB. The big growth channels were retail media networks (16.3% YoY), video advertising (10.6%), with 42% of the growth generated by CTV/OTT, and audio advertising (18.9%). Search and display revenues remain high but show comparatively little growth.

Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica.  The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news.  Informatica would add more advanced technical capabilities to the Salesforce product line.