CDP Institute

Workfront Planning from Adobe Workfront offers marketers a dynamic overview of campaigns in a customizable interface. The single view of campaigns will be supported by an embedded AI assistant. Generative AI can also be used to create campaign briefs based on campaign records and existing assets at speed.

Carbon6, the growth platform supporting Amazon sellers, has acquired Junglytics. Junglytics, also relied on by Amazon sellers, provides AI-powered insights across, for example, sales inventory and advertising. Junglytics also makes its insights available through a GPT-type conversational interface.

Hibu, an H.I.G. Capital company, has completed the acquisition of RevLocal, a digital marketing platform serving local and multi-location brands across the U.S. Hibu offers digital marketing services to some 70,000 SMBs. Hibu expects to grow through acquiring not only RevLocal’s talent, but of course its customers as well.

Data clean rooms are everywhere these days.  The latest sighting is data collaboration platform and clean room InfoSum canoodling with WPP Choreograph’s AmeriLINK consumer database to support campaign planning and audience profiling for GroupM. GroupM, owned by WPP, is the world’s largest media buying agency.

Data collection has always been a stumbling block for marketing mix modeling. Marketing mix platform Keen Decision Systems is easing the way by partnering with TapClicks, a marketing cloud and data management platform. TapClicks customers will be able easily to upload data into Keen’s marketing mix platform and Keen will push marketing mix results back into TapClicks to support campaign decision-making.

Creativity is the ultimate driver of business growth, say 89% of CMOs in this Dentsu Creative survey. But their focus is on technology: 65% say tech that enhances the brand idea is important, compared with just 51% citing a powerful organizing idea.  Similarly, 65% are investing in data analytics to inform creative, more than using AI, social listening, or Gen-Z research. Skepticism about AI has fallen sharply: just 49% now think AI won’t be able to create ads that move people, compared with 67% in last year’s survey.