News

Adobe survey comparison of marketer/consumer privacy perspectives shows mismatch going into a 3rd party cookie-less future

September 7, 2021
Findings include: 1) while 85% of 1,000 marketers surveyed think consumers understand their privacy policies, only 61% of consumers read them and half of those understood them; 2) 60% of the consumers said they want more information on how to change or delete their data; marketers, meanwhile, are facing challenges from multiple market forces.
CDPI Privacy Newsletter

Children’s Privacy: UK age-appropriate design code in full effect for online retail and social sharing as well as toys & edtech

September 7, 2021
After a 12-month grace period, the UK’s children’s design code requires compliance to protect by design and default if a user is, or is suspected to be a child (defined here as users under age 18). This applies to connected toys, games, and edtech as well as to online retail and other online services, including social and video sharing platforms.
CDPI Privacy Newsletter

60% of Personalization Use Cases Rely on Third Party Cookies: Adobe Study

September 6, 2021
Let’s do surveys today, Dear Reader.  Adobe offers a plethora of fun facts.  Sixty percent of personalization use cases rely on third-party cookies but just 37% of marketers feel ready for the cookieless future.  More consumers would share data in exchange for seeing no ads (55%) than for personalized experiences (53%) or free online services (39%).  Just 37% of marketers have real-time access to a central customer record.   Even more fun: only 28% with a central customer record said their CDP could read it, suggesting central customer data often sits... Read More >
CDPI Newsletter

Marketers Still Hoping for Privacy-Safe Third Party Data: Forrester Study

September 6, 2021
This Forrester study for IBM found that 71% of senior adtech managers are exploring privacy-friendly data sets as a way of coping with cookie deprecation.  This compares with just 49% trying to build trust to improve voluntary sharing, even though the group said loss of consumer trust is the biggest problem with new privacy rules.  Nearly all agreed that personalization expectations are rising (91%), that privacy makes personalized advertising harder (87%), and that privacy regulations put traditional targeting and tracking methods at risk (87%).  Privacy-safe targeting was the most-cited use... Read More >
CDPI Newsletter

Martech Tops CMO Priority List: PwC Study

September 6, 2021
PwC found that marketing leaders say martech is their highest priority for the next twelve months (43%), ranking just ahead of customer experience, personalization, and loyalty (39%).  Data privacy straggled in sixth at 29%.   When asked about planned operational changes, the group put better content management first (54%), followed closely by increased use of technology (51%), improved data management for personalization (49%), and first-party data strategies (46%).
CDPI Newsletter