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Lytics has added a new module, Vault, for data governance and privacy management. Features include data encryption, consent management, and a data clean room. It’s all accessed through a unified interface.

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Junior marketers are more active users of AI than their seniors (71% vs 64%), according to this survey from The Conference Board. But juniors are also more worried that AI will harm work quality (31% vs. 14%), creativity (49% vs 21%) and innovation (26% vs 7%). Among all respondents, 40% expect AI will reduce the number of jobs.

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It’s not just marketers who are worried about the impact of tech. This Utimaco survey of global consumer attitudes found that 41% believe a connected world would make life easier but a substantial 34% disagreed. U.S. consumers were even more pessimistic, with more thinking a connected world would be bad (39%) than good (37%). Just 19% of respondents said they don’t worry about data security.

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Small businesses love all-in-one sales, service, and marketing applications because they avoid the integration challenges of sharing data across separate systems. Salesforce has jumped into that ring with Starter, an all-in-one package that includes all sorts of templates and AI-powered optimization tools to make life easier still for resource-poor SMBs. Pricing starts at $25 per user per month.

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A best-of-breed data quality monitoring tool is about as far as you can get from an all-in-one sales, service, and marketing platform, but there’s room in the market for both. Lightup offers a no-code data monitoring system which may democratize the process to some degree, but still will call for technically knowledgeable users. They just raised a $9 million Series A, which brings total funding to $20.7 million.

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Have you noticed how much better consumers feel about their privacy since the industry-backed Digital Advertising Alliance launched its YourAdChoices Tool in 2021? Me neither. But it’s a good thing for the industry to point to, so the DAA is now testing an expansion that lets individuals opt out of ads based on a hashed phone number as well as a hashed email. Compliance is voluntary, of course.

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Africa’s foremost data and marketing technology company, which converts telco channels into mobile advertising inventory, announced a US$9 million Series B round to expand its focus on offering mobile B2C messaging backed by deep consumer insights from “big data.” The round was led by Orange Ventures with participation from TLcom Capital, LoftyInc, Sango Capital, VestedWorld and Western Technology Investment (WTI).

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Traction, a Nigeria-based merchant solution platform today announced a US$6 million seed round. The investment was anchored by Pan-African investor Ventures Platform and Multiply Partners, with participation from P1 Ventures and other investors. Founded in 2020 by Mayowa Alli and Dolapo Adejuyigbe, Traction is a fintech that allows small companies to receive payments, manage accounts, and access operational tools.

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Remedial Health, a Nigerian startup digitizing pharmacies and bringing efficiency to the pharmaceutical value chain, has raised US$12 million Series A equity-debt funding to scale operations in the West African country. Fintech VC firm QED Investors co-led the round, banking on embedded financial opportunities like payments and lending in the pharmaceutical sector.

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Pomelo, the Argentine fintech powerhouse founded by industry stalwarts from Mercado Pago, Naranja X, and Mastercard, marks its entry into Chile, signaling its commitment to expanding its fintech empire across the region. As part of its ambitious strategy, Pomelo collaborates with Bitypreço and Biscoint, two of Brazil’s leading cryptocurrency players, and is unveiling the Bitybank Crypto Card, which empowers customers to seamlessly purchase Brazilian natural, bitcoin, and various other cryptocurrencies while offering cashback incentives to new users.

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The Mexico City-based legal tech company, ConfiAbogado, has secured USD $1.65 million in seed funding, to expand its reach and enhance the accessibility of legal services across Latin America. ConfiAbogado plans to offer high-volume legal solutions at reduced costs to provide value to people with legal needs through the combination of technology and law. This funding illustrates the growing importance of tech startups in Latin America and the potential for digital transformation in the legal sector.

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Salesforce announced the Salesforce India Return to Work program, supporting women who have taken a career break, with a platform and opportunity to jumpstart their professional journey. The six-month program provides eligible candidates an opportunity to work, learn and be mentored as members of the Salesforce team in India.

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