CDP Institute

Adtech has clearly seen better times.  Pioneering demand-side platform MediaMath files for Chapter 11 bankruptcy last Friday, having burned through more than $600 million in financing and leaving over $100 million in debts.  More than 300 people have lost their jobs.

Google has joined Meta in blocking news links on its Canadian sites, rather than pay publishers as now required by law. The company was less confrontational than Meta in their language, and probably does a better job of blocking misinformation. But the effect is still to make it harder for Canadians to receive reliable news.

How ever offended the tech giants are at the effrontery of payment demands from local news sites, blocking those sites does diminish the value provided to consumers. That’s not necessarily the best move when 77% of UK and Nordics respondents to this Precis Digital survey are already concerned about how social platforms use their data, and 57% see no benefit in sharing data with brands. Just 7% would trade more data for more relevant and personalized ads, compared with 35% who prefer no data sharing and irrelevant ads. Another 41%... Read More >

This Consensys study of global consumers mostly offers good news about crypto and Web3. But it also reports interesting attitudes towards personal data: 50% say they add value to the internet, 67% say they should own things they make on the internet, and 70% think they should share in the profit a company earns from their data. Results are broken out for 15 countries.

Salesforce has spawned thousands of applications that work on its platform.  The folks are Unaris argue that many are undercapitalized and poorly managed.  They just raised $35 million to buy and strengthen a select few.

Bored with retail media and connected TV?  You can shift your trend-hunting antennae to in-game advertising, which is gaining increasing attention as media channel.  Anzu, which offers programmatic in-game ad placements to game developers, just added $48 million Series B to hurry things along.

The ANA recently estimated that global advertisers waste at least $14 billion year on websites that post unoriginal, low-quality content so they can sell programmatic advertising. News rating service NewsGuard sees the same problem, although they peg the annual waste at $2.6 billion. A separate NewsGuard study found ads on such sites from 141 major brands, with more than 90% served by Google Ads despite Google’s claim to avoid them.