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Even if you ignore the more apocalyptic warnings about AI, there are plenty of issues to consider and industry groups are stepping up. Publisher-backed trade group Digital Content Next just issued seven principles – more of a guideline, really – to help protect creators’ rights. Meanwhile, Publicis Group just became the first agency holding company to join the Coalition for Content Provenance Authenticity (C2PA), which is not to be confused with the League of Extraordinary Gentlemen.

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Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention. Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley. They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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Simon Data is a CDP that’s built on the Snowflake cloud database, which you might have thought they were in the “zero copy” camp already. You would have been wrong until yesterday, when they announced a “connected segmentation feature” that reads a Snowflake warehouse directly. It still requires mapping the Snowflake tables to a Simon schema and assumes the warehouse has tables coded with unique customer IDs, which most do not.

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The Trade Desk is trying to set itself up as a platform at the center of a non-walled-garden adtech ecosystem, which is a tall order with potentially tall rewards. They climbed a couple of steps on Monday by adding integrations with purchase data from Albertsons, Walgreens, and others; new indices to measure TV audience quality and reach; and a partner portal to simplify integrations with other adtech products. They also added a bunch of AI-driven features to simplify programmatic media buying, but you’d expect that.

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The bank was fined by the Australian Communications and Media Authority for sending more than 65 million spam emails. A first batch of 61 million emails required recipients to log in if they wanted to unsubscribe, a second batch of 4 million were sent with no unsubscribe option, and a third round of 5000 were sent to people who had requested to unsubscribe.

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Dave & Buster’s continues its global expansion plans, which began in 2022, with a 5-store partnership with the NightOwl Entertainment Group in Australia and a 15-store partnership with the Malpani Grou in India. These are the company’s second and third franchise agreements, as it cements the brand in APAC and MEA.

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Malaysian insurtech company PolicyStreet announced it has secured US$15.3 million in a Series B round of investment led by sovereign wealth fund Khazanah, under its Dana Impak mandate. PolicyStreet intends to use the funds to strengthen its technology and underwriting capabilities. It aims to increase its on-demand underwriting policies to make protection more accessible and better tap into underserved and underinsured audience segments in Malaysia and the region.

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Apar Technologies, a global software services and consulting company headquartered in Singapore, has announced its strategic investment in BigTapp Analytics, a Singapore-based data analytics services and solutions provider powered by artificial intelligence (AI). Apar Technologies said that this investment marks a significant milestone in Apar Technologies’ commitment to expanding its data analytics offerings for customers in Singapore, Malaysia, Thailand, United Arab Emirates (UAE), India and the United States amongst others.

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E-commerce startups continue to raise Venture Capital in Latin America which amounted to $1.2B or 15% of total investments in the region for 2022. It is second to only Fintech according to LAVCA. It makes sense as we have seen several great outcomes such as Mercado Libre ($65B market cap) and Vtex ($800M market cap) being public companies or Cornershop being acquired by UBER for over $3B.

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Klavi, a Brazilian SaaS platform that offers Open Finance solutions, is getting ready to land in other Latin American countries. The fintech platform has processed more than 450 million transactions and performed more than 4 million connections in more than 30 financial institutions, as well as bureaus, fintechs, and startups. In operation since early 2020, Klavi is capitalized to follow through with its plans. In August last year, it raised a Series A of US$15 million.

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Helium Health, the African startup that provides software-as-a-service tools, financing and insights for healthcare providers and public health organizations, has raised $30 million in Series B funding. The news is coming three years after the Lagos-headquartered health tech secured a $10 million Series A and 18 months following a rare Africa-GCC deal involving UAE-based healthcare provider-patient interaction platform Meddy.

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Ugandan fintech startup Zofi Cash has secured US$1 million in pre-seed funding to double down on its commitment to ensuring that every day is a payday for salaried workers. An instant salary advance platform, Zofi Cash offers employees early access to wages, ensuring that people have the financial resources they need to take care of immediate needs without waiting until the end of the month.

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