News - CDP Institute - Page 259

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To save brands from entering emerging markets blindly, Rwazi, a market intelligence startup, is out to bridge this gap by providing market insights backed by data collected directly from consumers.

CDPI Emerging Markets

OVHcloud, a European cloud leader, has announced the launch of its first data center in India, as part of its Asia Pacific expansion plans which will see the deployment of two additional data centers in Singapore and Australia by 2024. Adding to OVHcloud’s network of data centers worldwide, the new Mumbai facility is part of its recently announced global strategic plan to build 15 new sites by 2024. The global expansion will provide OVHcloud customers with open, trusted, sovereign and sustainable cloud solutions that will enable them to meet growing... Read More >

CDPI Emerging Markets

Web Werks has launched a new data center in Bengaluru (aka Bangalore), India. The company announced this week that the Web Werks – Iron Mountain Data Centers (IMDC) Joint Venture has launched the first phase of a new facility in the Karnataka region of the country. First announced in February 2022 and located in the Whitefield area, the 80,000-square foot (7,430 sqm) BLR-1 facility can support up to 4MW and is built to Tier III standards. At full build-out, the site will offer 20MW across 110,000 sq ft (10,220 sqm).

CDPI Emerging Markets

CleverTap, the all-in-one customer engagement platform, today at Game Developers Conference 2023 unveiled CleverTap Gaming – soon to go live in the summer of 2023. Through full player management, the latest offering will help boost revenue from LiveOps, Lifecycle Marketing, and Remote Configuration by 3x with personalization across the entire player journey.

CDPI Emerging Markets

Unpack that Sexy Librarian costume: International Fact-Checking Day is April 2 and the party planning is in full swing. Google is adding to the fun with five new ways to verify search results, including easier ways to learn more about the source and the author, see diverse opinions, and be warned when available information is limited. They’re also partnering with the Public Library Association, Teen Fact Checking Network, and International Fact-Checking Network to support year-round fact-checking excitement.

CDPI Newsletter

True fact: Mark Twain never said “A lie can travel half way around the world while the truth is putting on its shoes.” But, whether it’s true or false, data sloshes around world today as easily as the tides – unless government regulations get in the way. Data protection vendor Protegrity just launched a “borderless data solution” that helps companies move their data without breaking the rules.

CDPI Newsletter

It’s true that messaging platform Klaviyo has a vested interest in promoting email and SMS, but that’s no reason to question their survey finding that email is the most widely used ecommerce marketing channel – if just barely beating organic social, paid social, and SEO. Email also tops the ROI rankings, although paid search and paid social account for a larger share of marketing budgets. Klaviyo also reports strong growth for SMS, although it’s in the middle of most of the rankings.

CDPI Newsletter

U.S. consumers haven’t shown much interest in buying on social media platforms but they’ll still respond to social media ads so long as they can complete the purchase elsewhere. Snap seems to have recognized the distinction by partnering with Kargo Commerce, whose specialty is dynamic creative optimization.

CDPI Newsletter

Instacart has been building out its marketing solutions for some time now, taking advantage of its direct connection with consumers as they plan their grocery purchases. The company has added new options for marketing campaigns and loyalty programs, including an option to join a grocer’s new loyalty program from within the Instacart app itself. It has also added three service tiers, from self-serve to strategic partnerships, to help grocery marketers with different levels of need.

CDPI Newsletter

The European Commission has published new rules penalizing companies for false environmental claims, although some critics say the rules are too watered down to matter. But maybe companies don’t need to make the claims at all: GfK found that more than half of consumers couldn’t name any brand that is working to improve the environment, and that companies with poor records are viewed as favorably as companies with good ones. Go figure.

CDPI Newsletter

Civil rights group, NOYB (abbr. for “none of your business”), founded by activist Max Schrems, filed complaints in Berlin against Germany’s major political parties claiming violation of General Data Protection Regulation (GDPR) during the 2021 election campaign. The goal is to stop the microtargeting of online political advertising and its processing, a practice that has become widespread, including in the UK and US. GDPR does protect the data of people’s political views. This follows a vote last month by the European Parliament to ban political microtargeting on online platforms.

CDPI Privacy Newsletter

Australia has been the target of major data breaches in recent months and now a massive records hack has been announced by consumer finance group, Latitude Group Holdings. Included are numbers from nearly 8 million Australian and New Zealand driver’s licenses, 53,000 passport numbers, and more than 6 million customer records. This ranks as one of Australia’s biggest data thefts, after Singapore Telecommunications’, Optus’ and Medibank’s.

CDPI Privacy Newsletter