News

Italian regulator adds voice opposing Google Analytics transfers from EU

June 28, 2022
Garante, the Italian data authority, found web publisher Caffeina Media Srl in violation of GDPR because its Google Analytics use resulted in the capture of EU personal data. This included device IP addresses, browser information, and visit dates and times – data which was subsequently transferred to the US. The Italian DPA also warned other local sites to check their own compliance. This follows a similar CNIL decision in France.
CDPI Privacy Newsletter

Consumers ditch/switch period tracking apps over weekend

June 28, 2022
Alarm bells sounded across the US as citizens considered privacy implications of Friday’s Supreme Court ruling striking down Roe v. Wade. News warnings advising deletion of period tracking apps sparked fears that resulted in huge drops and gains for different apps – and sometimes both happened on the same platform. But the problem is, many decisions (including for one app that saw a 6,000% increase in its average daily downloads) were based on corporate messaging and gut impressions, rather than on what consumers knew about given app privacy practices.
CDPI Privacy Newsletter

IT’S THE LAW (06/28/2022)

June 28, 2022
Colorado, one of 5 US states with a new privacy law, has just passed a biometrics law that limits use of facial recognition by state government agencies and higher ed institutions. This law requires organizations that intend to “develop, procure or use” facial recognition technology to provide notice of intent, including how the data will be stored and protected. Prior to beginning use of a system, agencies will need to submit an accountability report, and they must also train users to ensure compliance with related prohibitions.
CDPI Privacy Newsletter

Many US organizations unprepared for new privacy regulations, according to survey, & they’re wishing for a federal law

June 28, 2022
Privacy spending budgets are going up and corporate executives are concerned, but only 59% of those surveyed by Womble Bond Dickson law firm, felt their organization was “very prepared” to meet state guidelines in new US consumer privacy legislation. Further, 88% said they would prefer having a federal law to more state regulations. While 89% reported their tech budget had increased, the majority indicated it did so at a moderate pace.
CDPI Privacy Newsletter

Children’s Privacy: New age-check tools touted by Instagram seem more about age classification (and data collection??) than safety of kids

June 28, 2022
Instagram is testing new age verification tools, which could be good, however the company objective seems focused more on knowing user information than on keeping young children safely off the platform. Plans include verifying ages by 1) asking teens to submit ID, which the company would store, then later delete; 2) having teens ask three adult friends to vouch for their age; and 3) inviting them to submit a “video selfie,” which the parent company Meta would scan to “guess” ages. The second idea seems promising, but the other two... Read More >
CDPI Privacy Newsletter

Action IQ CX Hub Separates CDP from Activation

June 27, 2022
ActionIQ has repackaged its product as CX Hub, creating separate modules to build profiles (the CDP), create audience segments, manage customer journeys, and support real-time interactions. The three activation modules can work with any data source, not just the ActionIQ CDP. The move puts ActionIQ on more equal footing with marketing cloud vendors who offer similar modules, although delivery systems like email, CRM, and web content management are not an option…yet.
CDPI Newsletter

Viant Optimizes Ads Based on Viewer Attention; Innovid Measures TV Creative Impact

June 27, 2022
Let’s face it: measuring carbon impact is nowhere near as close to marketers’ hearts as measuring ad results. In one intriguing development, adtech vendor Viant is working to optimize ad campaigns based on attention consumers pay to ads, using attention measurements from Adelaide.   In another, TV ad server Innovid has launched InnovidXP, which simultaneously measures ad results and creative performance across both linear and connected TV.
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