News - CDP Institute - Page 3

Ireland’s Data Protection Commission (DPC) issued its ruling against TikTok, charging €345 million (~ $367 million) for its non-privacy-by-default settings that set children’s accounts to public by default on sign-up, which allowed their videos to be publicly viewable, their comments to be publicly read, and their “Family Pairing” links to adults to be linked to adults not verified to be a parent or guardian.

CDPI Privacy Newsletter

This is a concern because companies need to implement more inclusive data-privacy practices to ensure consumer protections are protected at levels to ensure compliance regardless of the state they live in.

CDPI Privacy Newsletter

This report from WordPress VIP offers specifics on vendor market share in several categories, including CDP. The figures seem a little unlikely: CDPs present at nearly 90% of companies, with market share at 55% for Salesforce, 29% for Segment, 22% for Tealium, 16% for Lytics, and 15% for Blueconic. The main focus is on content marketing: did you know that 86% of companies measure content impact?

CDPI Newsletter

Reporting on martech stacks seems to be in fashion. This Snowflake report lists the most popular partners connected to its cloud data warehouse, divided into ten categories. Customer data activation, which includes CDPs, ranks second with 27.6% growth. Sadly, they don’t report product-by-product details.

CDPI Newsletter

Orbee offers auto dealers “middleware [that] integrates all of a dealership’s data sources into a Customer Data Platform.” We’re not sure they tick all the RealCDP boxes but they definitely offer analytical and marketing capabilities. They just raised a $4 million Series A.

CDPI Newsletter

Venture funding is still hard to come by, but it helps if you’re already a mature company. Take VideoAmp, which just raised a $150 million Series G on top of a previous $300 million. They compete with Nielsen by collecting viewing data from nearly 40 million U.S. households and using it for advertising audience measurement, media planning, and campaign optimization.

CDPI Newsletter

Pixis is another company with a late stage round: in their case, a $85 million Series C1, bringing total funding to $209 million. Pixis uses AI to develop target audiences, create content, and optimize ad campaigns. Or, as they put, they’re a “codeless AI infrastructure company for marketing”.

CDPI Newsletter

“Made for Advertising” (MFA) sites have emerged as a problem that advertisers didn’t even know they had. DoubleVerify is on case, offering an extension of its brand safety solution to flag and let advertisers avoid MFA sites. Citing industry confusion on the topic, DoubleVerify helpfully defines MFA sites as “those whose sole purpose is to deliver advertisements.”

CDPI Newsletter

TikTok has finally launched its U.S. e-commerce product, TikTok Shop, which will offer live video shopping, shoppable ads, and affiliate programs for creators. This follows months of testing amid concerns that social commerce has struggled in the U.S. even though it’s wildly successful in China and elsewhere.

CDPI Newsletter

This members-only IAB report documents the growth and frustrations of the retail media market. Criteo is trying to help with a new buying platform, Commerce Max DSP, that combines access to onsite and instore media buys. They’ve supplemented it with a trio of tools based on previous acquisitions of Mabaya (marketplace tactics and formats), Brandcrush (offline inventory), and Gradient (insight and data tools).

CDPI Newsletter

The U.S. Justice Department’s three year old antitrust suit against Google finally reached trial yesterday. Of all the suits facing Google, this is the big one, focused squarely on its dominance of the search advertising market and possibly requiring a break-up of its business should Google lose. You can expect several more years of fun before anything is resolved.

CDPI Newsletter

Popular ride-hailing super-app Grab has taken a leap into the world of web3, offering its users a range of blockchain-enabled features. Grab users can now set up web3 wallets, participate in blockchain rewards programs, and even make payments using NFTs. The company has also collaborated with the Monetary Authority of Singapore to introduce NFT vouchers for various popular dining and experiential offerings within the city.

CDPI Emerging Markets