News

Most Companies Lack Post-Cookie ID Management Plans: Acxiom Study

September 22, 2021
Next, a particularly interesting survey from Acxiom about identity solutions.  Just 19% of respondents said their companies have implemented a third-party cookie replacement plan and only 34% have a plan in place.  Even fewer have mature plans for master identities across martech and adtech.  First party data and CDPs are the most important components of their expected solutions.  Lots more here.
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Roku Gives Shopify Merchants App to Buy Streaming TV Ads

September 22, 2021
Finally, let’s pay some rare attention to small business marketers. Roku has launched an app that lets merchants buy streaming TV ads through Shopify.  UZE has created a self-service platform that lets small advertisers place ads on vehicle-mounted digital displays across Germany, France, Belgium, Switzerland, and Austria. And all-in-one digital marketing platform Sendinblue has become aller-in-one and indulged its fetish for odd company names by purchasing Chatra (messaging), Metrilo (ecommerce analytics), and PushOwl (web push).
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Oracle Automates More Lead Generation Tasks

September 21, 2021
Holy Grail or Great White Whale?  Either way, lots of people are chasing fully automated marketing campaigns.  Oracle just joined the quest with Fusion Marketing, which automates some functions and guides marketers through manual steps for others.  The most automated bits include B2B advertising audience generation, reference story selection, company-specific microsites with auto-selected case histories, and AI-powered lead qualification and distribution.
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D4t4 Solutions Adds Prebuilt Conversion Signals to Celebrus CDP

September 21, 2021
Our friends at D4t4 Solutions have their own automation news: they’ve added nearly 100 new preconfigured marketing signals to their Celebrus CDP. The new signals will combine behaviors with historical data to flag customers most likely to convert.  They’re tailored to travel and hospitality, telecommunications, and healthcare industries.  Celebrus already had similar signals for banking and insurance.
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