News

Uncover, a Brazilian martech company, sets a record for investment in a US$1.5M seed funding round

November 30, 2023
Uncover aims to utilize this new funding to expand its teams in product development, sales, and growth further to establish itself in the thriving Brazilian market for Software as a Service (SaaS) focused on Marketing Mix Modeling. Uncover is a B2B SaaS used by advertisers nationwide to enhance the efficiency and accuracy of the results generated by their media investments. The startup has revolutionized how return on investment (ROI) is measured by automating marketing data integration.
CDPI Emerging Markets

Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023
Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.
CDPI Newsletter

IT Security Teams Eager to Replace Passwords with Biometrics: Delinea Study

November 29, 2023
Consumers may find passwords annoying, but IT security people dislike them much more intensely.  This Delinea survey finds that biometrics are the preferred replacement among IT security teams (59%), followed by multi-factor authentication (46%), one-time passwords (37%) and PIN codes (30%).  It’s not clear that consumers have quite the same enthusiasm for biometrics, which often feel creepy.
CDPI Newsletter