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Email marketing vendor Litmus has purchased Kickdynamic, which automates email content testing. For now, the two businesses will operate separately.

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Here’s a cheerful McKinsey report that finds 71% of consumers expect personalized interactions and 76% are frustrated when they don’t happen. On the other hand, Digital Commerce 360 found that more shopper wanted the ability to opt out of personalization (52%) than wanted personalized product recommendations (32%) or web pages and search results (11%).

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A longtime, widely-watched suit that claimed Google used a Safari workaround to override iPhone users’ privacy settings, has been decided on appeal in Google’s favor. The suit tried to establish that representative action could be brought in the UK for data protection violation and loss of control for an estimated 4 million users. But the court determined specific damage/loss must be suffered to claim compensation.

CDPI Privacy Newsletter

In a case that could impact the business models of major tech companies, Google has been ordered to pay a €2.4 billion fine for using algorithms to favor its own comparison-shopping services over competitors in a breach of antitrust law. The case by the European Commission was ruled valid by the EU’s General Court but can still be appealed to the EU’s highest court.

CDPI Privacy Newsletter

Strict cross-border data transfer rules revealed for Quebec’s Bill 64 privacy law include hefty fines for business non-compliance and may serve as model across Canada. Changes begin in 2022 with most in effect by 2023. The bill also grants consumers private right-of-action, mandates breach notification, and requires companies to conduct privacy impact assessments.

CDPI Privacy Newsletter

The US Federal Trade Commission (FTC) has published changes to the Gramm-Leach Bliley Act, which protects consumer financial privacy at financial institutions and at companies handling financial activities. Key changes under the revised Safeguards Rule include: expanded definition of types of companies subject to GLBA more specific, detailed requirements for compliance oversight obligation to appoint a security officer to oversee and implement a security program

CDPI Privacy Newsletter

Comparing 2020 to 2019, NCRB’s reported a sharp rise in publishing of materials depicting children in sexually explicit acts. Though overall volume is small, this plus UNICEF’s 2020 report on youth internet use – – which said that 37.6 million children in India accessed remote learning during the pandemic – reinforces concern that increased loneliness and limited opportunities for socialization make children more vulnerable online.

CDPI Privacy Newsletter

The system includes management for data subject access requests (DSARs), data discovery and audit trails, mitigates the need for a dedicated privacy team.

CDPI Privacy Newsletter

The tool, integrated with Datavant’s Switchboard, will simplify and accelerate the expert certification process and strengthen patient privacy protection.

CDPI Privacy Newsletter

Snap stock fell 25% last month after it and other Big Tech companies that sell digital advertising faced huge losses.

CDPI Privacy Newsletter

The company was reported to have delivered up to 3 million tests.

CDPI Privacy Newsletter

The News Gods are playing a form of mad-libs where they mix delivery platform (CTV? Out of home? Mobile app? Text message?) with medium (Video? Voice? Display?) and channel owner (Retailer? Publisher? TV network?). It’s a quick-paced laugh riot, so try to keep up. We’ll start with the now-familiar concept of a retail media network. Grocery chain Albertsons just joined that party with one limited to its websites.  Now, stick with retail but switch to in-store advertising and audio messages. That leads you to the audio ad network inside 16,000... Read More >

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