News

B2C Marketing Automation Vendor Maropost Names Its Artificial Intelligence Engine Da Vinci

February 8, 2017
Maropost is a B2C marketing automation system that builds a unified customer database and orchestrates messages across email, mobile apps, and social channels. They have quietly assembled more than 300 mid-tier clients, mostly in ecommerce and media. The company just announced an artificial intelligence technology called Da Vinci, which does the usual artificial intelligence things: recommending content and picking the best email send time. They’re from Canada.
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Nielsen Marketing Cloud Connects to RichRelevance for Better Personalization

February 6, 2017
Let’s list marketing cloud vendors: Adobe, Salesforce, Oracle, IBM and…Nielsen? Who knew? The Nielsen cloud was announced last April (no, not on April 1). As you might expect, the Nielsen cloud is mostly about data, including cross-device profiles, a Data Management Platform for audience creation, and several types of analytics. It feeds data to other systems for execution. Nielsen just announced a connector for personalization vendor RichRelevance. It will provide demographics, interest, and intent data on otherwise new and anonymous Web site visitors so that RichRelevance can personalize their treatments..
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Tru Optik and Kantar Millward Brown Partner to Measure OTT TV Ad Results

February 6, 2017
We might as well finish on the same theme. Tru Optik, which launched its own Marketing Cloud last month, announced a partnership with media research agency Kantar Millward Brown for sales attribution. Tru Optik captures data about viewers of Over the Top (OTT) television, which is programming you see over the Internet. The alliance will combine OTT ad exposures from Tru Optik with sales results gathered by Kantar to measure ad results.
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Radius Adds Continuous Data Cleansing Service

February 3, 2017
B2B predictive analytics vendor Radius has been placing more emphasis on leveraging its multi-source database of information on 20 million businesses. The company’s latest venture is Radius Data Stewardship, which provides continuous data cleaning services for a client’s CRM and marketing automation data. This is definitely not a CDP but (a) it could update CDP files and (b) it illustrates the increasing variety of customer data sources. Also (c) it’s nice to talk about B2B every so often.
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