News

CDPs Support 63% of Retail Personalization Programs: Retail TouchPoints Report

July 29, 2022
Retailers are making progress in their personalization programs: they’re finally more likely to personalize product recommendations (52%) than show customer names (49%), finds Retail TouchPoints.  Other interesting trends are growing use of traditional media for acquisition, up from 29% in 2021 to 51% in 2022, and more purchase discounts for customer retention, from 55% last year to 73%.  Nearly two-thirds (63%) used a CDP to support their personalization program – more than any other technology.
CDPI Newsletter

80% of DTC Marketers Use Unreliable Performance Data: Measured Study

July 29, 2022
Marketers have made less progress with measurement than personalization. Measured reports that more than 80% of direct-to-consumer marketers rely on click-based data from websites and media platforms, even though they know it’s unreliable. Near-infinitesimal fractions use gold standard methods such as incrementality experiments (4.7%) or multi-touch attribution (2.5%). Speaking of which, start-up Incrmntal just raised $4.1 million to make incremental measurement easier.
CDPI Newsletter

Treggo, armed with new funds, takes on crowded Latin American last-mile delivery sector

July 28, 2022
E-commerce across Latin America exploded in the past two years, but against an infrastructure that wasn’t prepared for all of that activity. Treggo is developing technology to make urban shipments in Argentina, Mexico and Chile easier, so merchants of any size can provide an Amazon-like service for their customers. Users can receive immediate quotes, see the closest distributor and monitor deliveries in real time. The company also has a collaboration with Mercado Libre’s Flex Shipping to allow products to be received in as soon as one hour.
CDPI Emerging Markets

Columbia start-up, Treble.ai, raises US$15M in Series A

July 28, 2022
Treble.ai, a Colombian startup that connects companies and customers through Whatsapp, indicates that the new resources will be used mainly on the product, enhancing its integration with other sales and customer service software. The goal is to reach 10,000 customers in the next three years. Treble.ai customers are Rappi, Olist, Trii, Conta Simples, Addi, Elenas, and Escale, which use “disruptive technology” to increase sales, follow up on leads and provide faster service.
CDPI Emerging Markets