News

IT’S THE LAW (06/01/2021)

June 1, 2021
New York City’s new Tenant Data Privacy Act (TDPA) is one of the first statutes in the U.S. to regulate collection and retention of data from multifamily buildings with IoT systems. It applies to systems with electronic or computerized technology, including radio frequency ID cards, key fobs, mobile phone access apps, and biometric systems used to grant entry. TDPA requires express consent from tenants for data collection, and prohibits use of data other than what it was collected for, or having information used to harass or evict a tenant. It goes... Read More >
CDPI Privacy Newsletter

CTV Ads Used More Widely Than Linear TV: Innovid Study

May 31, 2021
Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious.  There’s been a dreadful shortage of obvious news recently, so I’ll share some non-obvious information, which I call Jamie’s Believe It Or Not.  First: more companies plan to buy connected TV ads in 2021 (97%) than conventional “linear” ads (84%), according to this Innovid report.  You might also be surprised at how many channels marketers use: social media, display ads, mobile video, desktop video, and linear TV are all used by more than half the survey respondents.
CDPI Newsletter

Half of B2B Buyers Will Purchase from Dishonest Sellers: LinkedIn Report

May 31, 2021
This LinkedIn report asked some questions whose answers should have been obvious, but turned out to be mixed.   Would you have expected that just 48% of B2B buyers won’t buy from sellers who offer misleading information, or that just 54% of sellers say sales tools help them close more deals?  In other words: half of buyers will purchase from sellers they know are dishonest and nearly half of sellers think sales tools don’t work.  Definitely unexpected.
CDPI Newsletter

Confusion Reigns Over Who’s In Charge of CX: Bloomfire Study

May 31, 2021
Marketing, customer service, and sales leaders may all think it’s obvious that their own department is in charge of customer experience.  But they’d probably be surprised by this Bloomfire study which found other departments disagree: for example, 62% of marketers said marketing is in charge of CX but just 30% of people in other departments said the same.  Nearly half (45%) said half of their CX decisions are data driven, which may be obvious but is still rather sad.
CDPI Newsletter

Experian Adds Address Validation to Microsoft Azure

May 28, 2021
“Headless CDP” is creeping up the buzz chart. Mostly it refers to CDP systems that build profiles and let external systems provide activation and other user functions. But “headless” could also describe CDP functions built into cloud data management systems like Amazon Web Services, Google Cloud, and Microsoft Azure. For example, Experian has just made its real-time address, email, and phone validation APIs available within the Azure Marketplace. This makes it just a bit easier to build a CDP-like database within Azure.
CDPI Newsletter

Data Pipelines: Airbyte Raises $26 Million and Jitterbit Buys eBridge Connections

May 28, 2021
Data pipeline companies also aren’t complete CDP systems but perform the key task of ingesting data from many sources. Airbyte, an open source platform that offers prebuilt data connectors, just raised a $26 million Series A for that sort of thing. And Jitterbit, a more established data connection company, just bought eBridge Connections, which specializes in e-commerce and B2B integrations.
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