News

Half of B2C Marketers Don’t Collect Transaction Data: BlueVenn Study

August 7, 2017
Nearly half of B2C marketers (46%) fail to collect transactional data and just over half (55%) don’t collect behavioral data, according to a study released by CDP vendor BlueVenn exclusively to the CDP Institute. Age (76%), location (75%) and gender (70%) are more common but 57% of marketers do not combine their data into a unified customer view and nearly 40% don’t personalize Web or email content. Download for more interesting results.
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Adbrain Extends Identity Matching to Include Location

August 7, 2017
Customer identity mapping specialist Adbrain has expanded its system to map identities across devices, people, and locations. This lets Adbrain build groups of individuals within a household or frequently visiting a given location. Adbrain builds its identity maps with data from multiple third party sources. Adbrain doesn’t collect personal identifiers, but clients can match their own data to Adbrain’s information,.
CDPI Newsletter

Retailers Missing Basic Personalization Opportunities: Kibo

August 4, 2017
Many online retailers are missing basic personalization opportunities, including recently viewed item lists (not found on 40% of sites) and personalized recommendations (unavailable at 47% of sites if users were not signed in), according to a study by ecommerce platform vendor Kibo. More than 40% don’t send cart abandonment emails. The study also looked at integration of in-store and online experiences including pricing and signage.
CDPI Newsletter

Retailers Look to AI to Improve Customer Experience: Forrester

August 4, 2017
One reason retailers don’t do personalization is it’s too complicated. Artificial intelligence is expected to help, according to a Forrester study for ecommerce platform vendor Emarsys. Intelligent recommendations was the second-most planned application for AI (40%), following analytics (43%). Using AI to personalize customer experiences across channels was the most common application expected to be implemented within the next twelve months (81%).
CDPI Newsletter

prooV Takes $14 Million Funding for Proof of Concept Platform

August 3, 2017
Maybe it would be easier to specify when items are NOT AI-related. Here’s one of those: Proov offers a platform that lets companies run “proof of concept” projects on without the usual hassle of custom deployment. It’s a super-clever idea, removing one of the main friction points in the purchase process for large tech investments. How closely Proov can mimic a custom POC is another question, but it’s certainly worth a look. The company just raised $14 million, bringing total funding to $21 million.
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