News

Thirty-five advocacy groups and 64 child development experts want Facebook to drop ‘Instagram for kids’

April 20, 2021
The Campaign for a Commercial-Free Childhood, which often leads campaigns to protect kids from big tech, has sent a co-signed letter to Facebook appealing for it to stop plans for its under-13 Instagram program. They argue that it poses multiple risks to young children and adolescents, including excessive focus on appearance, challenging their sense of self and well-being, and increased risk of depression and suicide ideation. Concern was also raised about Instagram algorithms that could be used to persuade children to use other apps or otherwise hook kids.
CDPI Privacy Newsletter

Big Tech is lobbying for privacy laws…that benefit them

April 20, 2021
Corporate lobbyists and special interest groups have been working hard at the state level to push through privacy legislation that will specifically offer weak alternatives to California's strict privacy law, according a review done by The Markup. While bills such as the recently passed one in Virginia, look on the surface like laws to benefit the consumer, they are designed to make opting out and requesting data much harder or more opaque, in the hope that the bulk of personal data will continue to be available to corporations. The chart shows that far more proposed state laws are the same or weaker than Virginia's. A long term industry goal is to set a weak national bill that business can have work in their favor.
CDPI Privacy Newsletter

Increased privacy restrictions and consumer consent declines are big concern for brands

April 20, 2021
According to a new survey conducted by Forrester for Permutive, 73% of brand marketers are worried about the new and more restrictive privacy laws. They are also very concerned about the increased use of ad blockers and exercising consent options. Executives cite data depreciation and reduced data availability as major concerns. Meanwhile, 50% of publishers see privacy as an opportunity to work more closely with advertisers and nearly all have implemented (20%), established (28%) or are discussing (47%) a 1st party data monetization strategy.
CDPI Privacy Newsletter

IT’S THE LAW (04/20/2021)

April 20, 2021
Australia’s federal court ruling against Google location setting may set a precedent for court cases and laws worldwide. Google denies wrongdoing, but Australia’s Competition and Consumer Commission (ACCC) claims Google misled consumers into believing their personal location on Android could be turned off at setup via Location History. In fact, a setting for “Web & App Activity” accesses location by default and customers were not informed. The ACCC seeks a series of penalties and  compliance orders as part of settlement.
CDPI Privacy Newsletter

Consumers Reject Passwords as Security Measure

April 20, 2021
This Experian report finds that security is also a high concern for consumers, with 55% saying it’s the most important aspect of their online experience.    Businesses agree, rating fraud detection as their second-highest digital CX priority, well ahead of decisioning software, staff, and fixing legacy technology.  Intriguingly, consumers said they prefer biometrics, PIN codes, and behavioral analytics over passwords.  Interesting breakouts by region and age.
CDPI Newsletter

Swaarm Offers Mobile Ad Attribution Without Apple IDFA

April 19, 2021
Marketers are spending lots of time looking for ways to track people without third party cookies and device IDs.  Let’s look at methods that don’t require tracking.  We’ll start with adtech vendor Swaarm, whose just-introduced “PEA Chain” offers accurate revenue attribution without Apple’s IDFA device ID.  The trick is that each ad click generates a token that captures all previous traffic sources and campaigns, eliminating the need to stitch the chain together using the IDFA as the connector.
CDPI Newsletter

Ladorian and inReality Target POS Messages Based on Shopper Behaviors

April 19, 2021
Ladorian delivers messages to point-of-sale devices, using AI to tailor each message based on everything from inventory to weather to shopper behavior patterns (but not individual profiles). They’ve just added inputs from inReality, which uses in-store cameras to classify the mood, age, gender, and behavior of individual shoppers at specific locations (without identifying them).  Is anonymous surveillance an oxymoron?
CDPI Newsletter