News

Hortonworks and Neustar Co-Develop Identity Management Service for Internet of Things Devices

January 11, 2017
Open source data platform vendor Hortonworks and identity data expert Neustar are cooperating to develop identity management services for Internet of Things devices. Goals are to provide better security and simpler management by registering and authenticating devices. IoT security is already a huge issue and will get bigger quickly.  It’s a great extension for Neustar, which was recently purchased by private equity investors.
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Networked Insights Raises $30 Million to Expand AI-Based Social Media Tracking and Targeting

January 10, 2017
Networked Insights uses artificial intelligence and machine learning to understand what consumers are talking about in social media and to build individual-level interest profiles. These are used by agencies and brand marketers for analysis and audience targeting across Facebook, Twitter, and ad networks. The company just raised $30 million, bringing total funding to $80 million.
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Listrak Audience Automation Platform Eases Integration with Social Media Advertising

January 9, 2017
Listrak is another B2C marketing automation system that mostly does email for retailers. But its clients are mid-size businesses where the marketers are less likely to need or want a robot to build campaigns for them. Listrak is instead expanding to Facebook and Google advertising. Specifically, its new “audience automation platform” lets marketers automatically load leads captured in Facebook into Listrak and use Listrak lists as audiences for Facebook and Google AdWords campaigns. Nothing revolutionary here but it does eliminate some drudgery.
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Bridg Delivers Online Messages for Offline Restaurants and Retailers

January 9, 2017
We might as well finish out the day with still more news about B2C marketing automation.  Bridg assembles unified customer data from Point of Sale, loyalty, and other systems at retailers and restaurants.  It then applies predictive models to classify customers based on their behaviors, assigns customers to appropriate (human-created) campaigns, and creates highly personalized messages. Like Listrak, Bridg is expanding beyond email and SMS to deliver messages in display, mobile, and social channels.
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Real-Time Customer Personalization Engine SmarterHQ Raises $13 Million

January 6, 2017
SmarterHQ provides “intelligent contextual marketing technology that powers triggered email and website campaigns that deliver the personalized experience customers demand, with minimal effort.” And it builds a unified customer database to make it happen. They just raised $13 million, bringing total financing to $33.6 million. Funding will be used to expand beyond retail to industries including financial services and travel. When vertical specialists extend into each others’ industries, is that convergence or diffusion? Whatever it is, it’s happening. A lot.
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