News

Neustar Adds Cross-Channel Identity Resolution Services

July 31, 2020
There are so many companies offering cookie-free identification solutions that I may just stop treating their announcements as news. But for now let’s report that Neustar has launched Fabrik, a unified identity “ecosystem” drawing on Neustart’s proprietary huge cache of cross-channel customer identity matches. So long as you have one personal identifier, Neustar can connect that with other IDs for the same individual. Applications include individual-level targeting, personalization, data enrichment, and media measurement.
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The Trade Desk Offers Email-Based Unified ID for Ad Targeting

July 31, 2020
Ad buying platform The Trade Desk is offering the second version of its Unified ID, ditching cookies in favor of matching against a privacy-preserving encrypted ID derived from a Web site visitor’s email address. Obviously, the trick is convincing visitors to provide that. The other trick is convincing publishers to use Trade Desk’s ID, which they’re trying to do by offering it as an open source standard that anyone can apply.
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Advertima Raises $17 Million for Retail Computer Vision

July 30, 2020
Whatever you call the opposite of a trend, the term applies to the struggling world of in-store retail. That has to make things tough for computer vision specialist Advertima, which tracks shoppers as they move through physical space. Of course, they prefer to see opportunities, such as grab-and-go shopping without paying at a register. Somebody agrees, since they just raised $17 million, raising their total funding to $26 million.
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CDP Industry to Reach $1.3 Billion in 2020: CDP Institute

July 29, 2020
Pandemic or not, the CDP industry has continued to grow during the first half of 2020 and will reach $1.3 billion in revenue for the year, according to the CDP Institute’s latest semi-annual Industry Update. Major developments include entry of enterprise software vendors including Adobe, Microsoft, and SAS, more CDPs inside campaign and delivery systems, and a new crop of specialist CDPs from outside the U.S. Much detail and the ugliest charts you’ve ever seen.
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New Customer Data Platform Options Emerge During Pandemic Slowdown: CDP Institute Report

July 28, 2020
The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute’s semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment and funding was the lowest in two years.
Press Releases & Coverage

Ad Revenue Rose After Removing Third-Party Trackers: Brave Study

July 28, 2020
I know this sounds crazy, but what if all those third-party cookies we’re so worried about losing don’t really make advertising more effective? Privacy-friendly browser Brave and Dutch publisher NPO found just that: ad revenues rose sharply when they switched from people-based to contextual targeting. Without a proper control, we don’t know if the switch to contextual was the real reason for the change, but it’s still an intriguing thought.
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