News

Datawrkz Launches Ad-Oriented Customer Data Platform

August 2, 2019
Datawrkz, a programmatic media buying agency, has launched what it calls a Customer Data Platform to feed first-party data into its Demand Side Platform. It seems to meet RealCDP criteria for pulling in all data types and building unified profiles, but not necessarily for long-term retention and easy external access. Either way, it’s a good illustration of why a standard Data Management Platform (DMP) isn’t enough to take full advantage of first party data.
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SugarCRM Builds Unified Data Platform with Applications on Top

August 2, 2019
SugarCRM is also touting unified data, in the form of its new “Intelligent Customer Experience platform, which unifies disparate data into a single ‘time aware’ customer data model.” It just announced platform-based applications for marketing automation, sales automation, and customer service and will likely add others in the future. They don’t call their platform a CDP although it might qualify.
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Quotient Technology Offers Ad Audiences Based on Retail Coupons and Purchases

August 1, 2019
Quotient Technology manages a promotion network that it says accounts for 75% of all consumer packaged goods digital coupon activations. They’ve just launched a service to build digital ad audiences based on their data, which also includes purchase history on over 100 million consumers. Ads will be delivered through web sites, mobile apps, social media, smart TVs, and other digital channels.
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