News

Foursquare Adopts Drawbridge Connected Consumer Graph for Cross-Device Identity

November 7, 2016
Wow, is this a coincidence or what? Here’s a tidbit about cross-device identity recognition, which is essential for tracking mobile activity at the customer level. Here we learn that the Foursquare social network has adopted Drawbridge as its “cross-device identity provider of record,” whatever that might mean. The real feather in Drawbridge’s hat is that Foursquare tested competing cross-device identity vendors and Drawbridge was the winner.
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Forrester and Verint Team Up to Measure Customer Experience

November 7, 2016
In largely unrelated news, research firm Forrester and software vendor Verint have partnered to embed Forrester’s Customer Experience Index surveys within Verint Enterprise Feedback Management deployments. Forrester will analyze data from the surveys, compare them to benchmarks, and display the results within the Verint solution. This will help companies measure the quality of the experiences they’re providing and identify areas for improvement.
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Adobe Sensei Enters the Artificial Intelligence Tournament

November 4, 2016
Move over, Watson and Einstein. Adobe has introduced its own cutely-named artificial intelligence technology, modestly called Sensei (“master”). Services will include audience targeting, document analysis, and image matching. This is one competition that Oracle has already lost by choosing the utterly pedestrian label of Adaptive Intelligent Apps. What, they couldn’t afford the rights to Leisure Suit Larry?
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Axway Introduces Next Generation Data Integration and Engagement Platform

November 3, 2016
Axway today announced AMPLIFY, a new data integration and engagement platform. It exposes separate data sources as API-enabled services. It is also introducing a marketplace of prebuilt services and templates to speed application development drawing on the exposed data. Axway started in 2001 as a rules engine and evolved to focus on API-enabled data integration. Its technology is used by more than 11,000 organizations worldwide. Not a CDP because it doesn’t create a unified, persistent database. But API integration does a partial set of CDP capabilities.
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Progress DataDirect Eases Access to Coud and On-Premises Data

November 3, 2016
Speaking of data connections, Progress recently announced “the first vendor-agnostic hybrid connector that provides secure firewall-friendly access to back-office data from any cloud, independent of vendor or technology.” I’m pairing this with the Axway item to reinforce that there are, in fact, many data connection options out there. I’m discussing data connections in general to make broader points: all the data you need won’t necessarily be copied into your internal marketing database and data integration needs extend beyond marketing.
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MDM Institute Finds Growing Demand for Master Data Management Specialists

November 3, 2016
Since corporate data management seems to be the topic of the day, let’s finish up with news that the MDM Institute has found a sharp uptick in interest in master data management. Institute president Aaron Zornes said his research found 160,000 members in groups relevant to MDM, RDM (Reference Data Management) and data governance. Although CDPs are often built because corporate MDM projects don’t move quickly enough, the MDM community has plenty of skills that are relevant to CDP issues.
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Dataiku Raises $14 Million for Its Predictive Application Development Platform

November 2, 2016
Dataiku has received a $14 million Series A investment to expand its integrated predictive application development platform. The system combines data ingestion, preparation, analysis, visualization, workflow, predictive analytics, collaboration, and deployment. It works on several big data platforms and runs primarily in-house. This is a generic system, not specifically for marketing. But it illustrates the continued maturation of the technologies that underlie CDPs.
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Pathmatics to Provide Nielsen with Enhanced Digital Intelligence in U.S. and Canada

November 1, 2016
Pathmatics announced that Nielsen will be using Pathmatics’ “digital advertising intelligence” data to provide advertisers with more detail about competitive advertising, including new media types, purchase preferences, and targeting of different devices. To be clear, this is information about ad placements, not individual consumer behaviors. But it shows how all parts of marketing are gaining access to more detailed data and, one hopes, making good use of it by becoming more analytical.
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