News

Consumers Less Satisfied with Personalized Experience Than Marketers Think: RedPoint Global Poll

March 28, 2019
Next, a Harris Poll survey sponsored by RedPoint Global finds that consumers are less satisfied with their personalized experiences than marketers think they are. We’ve heard that before but there’s considerable detail here that’s worth a look if you watch this topic closely. Consumers and marketers do agree that privacy is the most important aspect of customer experience.
CDPI Newsletter

Contentstack Offers Connectors to AI Solutions from Amazon, Google, IBM, and Salesforce

March 26, 2019
Contentstack is a cross-channel content management system, not a CDP. But it does rely on unified customer data for personalization. In fact, it just launched prebuilt integrations for major AI platforms including Amazon, Google, IBM and Salesforce that draw on that data. It’s an interesting illustration of how much easier integration has become in recent years – which in turn shows the reduced grip that unified product suites like Salesforce have on their clients.
CDPI Newsletter