News

LiveRamp flagged for extensive privacy violations to UK, French regulators

March 5, 2024
LiveRamp is the subject of a 61-page report by Vienna’s Cracked Labs research institute, which claims the company operates mass identity surveillance. The report submitted to UK & French, claims LiveRamp, which houses information on 700 million global consumers, facilitates identity trading with third parties via its proprietary RampID, which is used by customers to exchange data with 500+ third parties. Problem is tRampIDs, despite being pseudonymized, track information and learn about individuals over time, which means third parties can cross-match data to identify and advertise to individuals.
CDPI Privacy Newsletter

TurboTax politely invites your ok for financial exposure

March 5, 2024
How many friends do you share your tax return with? Just guessing not a lot – but despite that, US company TurboTax thinks you’ll be happy to share them with the world at large if they ask nicely. And they do – despite the fact your tax return is otherwise privacy-protected by law. What’s the benefit? Revenue for them and other tax services that offer the same, at minimum enabling ad-targeting – and beyond that, just imagine the possibilities of full financial disclosure.
CDPI Privacy Newsletter

Word salad: Bad for privacy, Australian report shows

March 5, 2024
While transparency is touted as the “best” word for businesses to use to assure customers their privacy is being carefully tended to, customers would do well to look to a business’s privacy policy for the real truth about the relationship. A report from Australia’s Consumer Policy Research Centre and the University of New South Wales shows where the pitfalls are. A key problem for survey participants was they didn’t understand much of the policy terminology often used, including ‘pseudonymised information’ (81%), a ‘hashed email address’ (74%), or an ‘advertising ID’... Read More >
CDPI Privacy Newsletter

NewsGuard Leverages AI to Track Election Misinformation

March 4, 2024
NewsGuard, the platform that ranks news and information sites for reliability, has launched an Election Misinformation Tracking Center that will combine the expertise of its journalist/analyst team with AI-powered media monitoring tools. The tools will enable the tracking of misinformation on 963 websites and 793 social media accounts and video channels. These sources have already been flagged for repeatedly publishing false claims about elections.
CDPI Newsletter

Consumer Trust Boosted When They See Brands Disclose AI Use: Yahoo!

March 4, 2024
A report by Yahoo! Advertising in collaboration with Publicis Media found that disclosing the use of AI in ads significantly drove the appeal of the ad and trust in the brand responsible. A randomized, controlled experiment (sample size=1200) showed that one in four consumers noticed AI disclosures in ads; those that noticed found the ad 73% more trustworthy and the brand 96% more trustworthy than those that failed to notice. The result held across industries.
CDPI Newsletter

Quality Thought Leadership is More Valued in B2B Than Marketing: Edelman, LinkedIn

March 4, 2024
Eighty-six percent of B2B decision-makers are more likely to accept sales or marketing outreach from companies that consistently produce quality thought leadership, based on a survey of 3,500 management level professionals by Edelman and LinkedIn. Three quarters reported positive sentiment about companies producing good thought leadership, valuing it more than its “marketing materials and product sheets.” Just under a third could link specific purchases back to thought leadership engagement.
CDPI Newsletter

Interpublic Group Partners with Adobe to Launch an Integrated Marketing Platform

March 1, 2024
Interpublic Group (IPG), the ad agency and media holding company, has launched IPG Engine, a platform that leverages Adobe GenStudio for AI-driven content creation, production and activation. Adobe capabilities available in GenStudio include Adobe Workfront, Adobe Experience Manager, Adobe Express and Adobe Firefly. The Engine will leverage IPG-owned Acxiom’s data and identity tools to support its profiling and audience creation capabilities.
CDPI Newsletter