Pathwire Buys Email Preview Platform Email on Acid

You weren’t too interested in yesterday’s acquisition stories, Dear Reader, so you probably don’t care that email provider Pathwire, which owns Mailgun and Mailjet, just bought email preview and testing company Email on Acid.  But any company that is cool enough to name itself Email on Acid deserves a mention.

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Amperity Integrates with Unified ID 2.0 and Throtle for Cookieless Ad Targeting

June 10, 2021

CDP Amperity is working to help companies cope with the “cookie-less future”.  They’ve added integrations with the Unified ID 2.0 identity standard and the Throtle identity and data onboarding service.  Unified ID 2.0 converts customer email addresses into a hashed email (or HEM, as the cool kids call it).  This enables individual-level ad targeting and tracking with partners who have captured the same email address.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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