You weren’t too interested in yesterday’s acquisition stories, Dear Reader, so you probably don’t care that email provider Pathwire, which owns Mailgun and Mailjet, just bought email preview and testing company Email on Acid. But any company that is cool enough to name itself Email on Acid deserves a mention.
CDP Amperity is working to help companies cope with the “cookie-less future”. They’ve added integrations with the Unified ID 2.0 identity standard and the Throtle identity and data onboarding service. Unified ID 2.0 converts customer email addresses into a hashed email (or HEM, as the cool kids call it). This enables individual-level ad targeting and tracking with partners who have captured the same email address.
Cloud database Snowflake gets a lot of attention as a CDP platform. They just announced planned features to make it easier to sell data in their Data Marketplace, to detect and tag personally identifiable information, and to create anonymized analytical data views. All helpful for CDP users. Release dates are not set.
With only eight days left until President Trump’s executive order reprieve of TikTok expires, Pew Research reports that only 34% of U.S. adults now support a ban, down from 50% two years ago. The number that believe TikTok poses a security threat has dipped ten points over the same period. Support for the ban has also declined in both parties.