PayPal Buys Jetlore Recommendation Engine
Finally, PayPal has purchased e-commerce recommendation engine Jetlore for an undisclosed sum. Jetlore analyzes product descriptions, individual behavior histories, and context to make very precise recommendations. It joins PayPal’s Marketing Solutions group, which has tools to help merchants analyze their customers and offer customized purchase incentives. Didn’t know they did that, did you? Jetlore had raised $10.6 million.