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Precisely Buys Location Data Vendor PlaceIQ

Location data plays an increasingly important role in marketing analytics, especially as tracking known individuals is constrained by privacy regulations.  So it makes sense that Clearlake-backed data quality vendor Precisely has decided to purchase location data leader PlaceIQ.  The deal will (literally) add a new dimension to Precisely’s data enhancement and targeting capabilities.

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Marketers Will Spend More on Audio Than Email in 2022: Winterberry Report

January 21, 2022

If you want to put marketing and advertising in a broader context, take a look at Winterberry Group’s 13th annual Advertising, Marketing, and Data industry outlook report.  They’re bullish on industry growth in general, reporting a 21.5% increase in 2021, after a 4.8% decline in 2019, and projecting another 11.8% growth in 2022.  Fun fact: Winterberry says more is spent on influencer marketing and on audio marketing than on email.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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