Sticking with retail, Profitero is creating an “open ecosystem” to simplify sharing the data it captures about product sales and traffic on 8,000 on Websites around the world. Ecosystem partners include ad agencies, publishers, and analytics platforms. It’s all about breaking down silos and who could be against that, except maybe silo insurance companies?
PopID users’ faces are key to payment & entry California start-up PopID has just launched a face-based payments network and a facial ID tool, called PopEntry, to verify people at businesses and universities. The company anticipates 3,000 installations in U.S. states by the end of 2020. People enrolled with PopID can use their face as ID for a range of applications, including for keys, key cards, facilities access, payments and loyalty programs.
If your programmatic media bingo card had “movie theaters” on it, you’re can check that one off: digital out of home ad network Vistar Media is teaming with Screenvision to sell in-theater ads. This assumes that people will actually attend theaters again.
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.