Sticking with retail, Profitero is creating an “open ecosystem” to simplify sharing the data it captures about product sales and traffic on 8,000 on Websites around the world. Ecosystem partners include ad agencies, publishers, and analytics platforms. It’s all about breaking down silos and who could be against that, except maybe silo insurance companies?
PopID users’ faces are key to payment & entry California start-up PopID has just launched a face-based payments network and a facial ID tool, called PopEntry, to verify people at businesses and universities. The company anticipates 3,000 installations in U.S. states by the end of 2020. People enrolled with PopID can use their face as ID for a range of applications, including for keys, key cards, facilities access, payments and loyalty programs.
If your programmatic media bingo card had “movie theaters” on it, you’re can check that one off: digital out of home ad network Vistar Media is teaming with Screenvision to sell in-theater ads. This assumes that people will actually attend theaters again.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)