Progress is a low-effort application development platform, not a CDP, but they did announce new data connectors for near-real-time access to martech platforms including HubSpot, Microsoft Dynamics 365, and Oracle Eloqua. Reducing effort fits the Sloth Day spirit, although building a home-grown CDP with a tool like Progress is more work than any self-respecting sloth would undertake.
Google has announced it will no longer allow marketers to target ads for housing, employment, or credit products based on gender, age, parental status, marital status, or Zip Code. The change is aimed at blocking discrimination against disadvantaged groups. Coincidentally or not, it comes just as the Justice Department unveiled its long-expected anti-trust suit against the company.
Good!
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.