Quad/Graphics Purchases Creative Agency Periscope

Meanwhile, $4 billion printing company Quad/Graphics continued its move towards integrated marketing services by purchasing creative agency Periscope for $132.5 million. Quad had already bought digital marketing agency Rise Interactive and marketing services company Ivie & Associates. Quad’s market cap is almost identical to Forrester’s, at $830 million, or just over 0.2x revenue.

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Facebook and Instagram Drove 94% of Social Traffic to Retail Sites: Salesforce Report

November 29, 2018

By now you’ve seen plenty of reports about record-breaking online sales during the post-Thanksgiving Black Friday-to-Cyber-Monday period. But you might still be surprised that Facebook and Facebook-owned Instagram drove 94% of all social traffic to retail sites. So says a report from Salesforce drawing from data captured in its systems. What, you thought Salesforce couldn’t see its client data? Don’t be silly.

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CX Is Marketing Turf: CMO Council and IBM

November 27, 2018

Doubtful that technologists are really in charge of CX? Maybe you’re right: a CMO Council and IBM survey found that 61% said marketing owned customer experience strategy. Just 13% of respondents were CMOs while 61% were CEO, President, or COO. So less bias in that audience than you might expect. Only 20% said they had real-time access to all relevant customer data across the organization. Technology gaps were the most common obstacle to removing data silos (53%), although talent (48%) and time (45%) were close behind.

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