Record fine imposed by German Data authority

Employee surveillance prompts $12.7M fine of German tech retailer

Workplace surveillance is seen by regulators as a major violation and growing concern. A Lower Saxony Commissioner just set their highest fine in response to a German laptop retailer found to be recording videos of employees throughout their facility.

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Data Discovery Market forecast to double to $14.4B by 2025

January 26, 2021

A bullish new Markets & Markets report forecasts rapid market growth. Key drivers are needs for: Discovery of structured and unstructured data Keeping pace with privacy regs Improving security compliance COVID-19 data management The pandemic has created strong pressure for businesses to address security concerns, add privacy protections and strategically respond to massive changes in the work environment.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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