Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.” We have been hearing for years about how the increasing availability of data is changing how marketers engage with customers. But what does that look like in practice? Are customers seeing improved service, better options, and more responsive offers? And how are these changes hitting companies’ bottom lines?…
LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the launch of LiveRamp IdentityLink. The solution will unify siloed data across offline and digital channels to power an omnichannel view of the consumer and expand the ability to execute people-based marketing initiatives by onboarding data across the digital ecosystem….
Mobilegeddon happened over a year ago. So we have all known for quite some time now that marketing needs to work well across channels and devices. Yet, according to our most recent survey, brand marketers have not changed how they manage cross-channel data. What’s going on?
If robots wrote the news, would they write about other robots? I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday. Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.