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RichRelevance Makes Product Recommendations Without Testing First

Did you notice that today’s items all start with a question? RichRelevance has some new answers about what buyers want. They just launched “deep recommendations”, which can predict how products will sell before they’ve been offered. The company says that system yields 80% higher sales than standard recommendation engines.

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Companies Struggle to Keep Up With Growing Data Volume: Splunk Study

September 2, 2020

If bad data doesn’t poison you, you might still drown in the flood. That’s the warning of this Splunk report, which finds that managers expect data volume to grow nearly 5x by 2025 and just 14% say their company is prepared to handle the increase. Download for interesting things about blockchain, augmented and virtual reality, 5G, edge computing, AI, Internet of Things and more. No Bloom filters, though.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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