We’ve already written a couple of times about Salesforce products that help businesses adapt to the pandemic, so I’m reluctant to cover them again. On the other hand, I see few other enterprise software vendors stepping up. So here’s the latest: Salesforce Anywhere, a collection of tools to support work-from-home activities for sales, service and marketing. Some are available now and most will be released over the next few months.
Tealium announced general availability of its automated predictive feature, Predict ML, which it originally revealed last fall. The system can automatically build a model to predict any behavior tracked in the Tealium CDP. It also warns users if inadequate data is available to build a reliable model.
Pattern89 also uses AI to guide advertising, although it limits its focus to optimizing creative elements within social ad campaigns. They just launched an enhancement that simulates ad performance before campaigns actually run. The system measures more than 49,000 attributes of images, videos, copy, and ad formats.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.