Salesforce Simplifies Data and Event Sharing with AWS

Lost in last week’s excitement about Salesforce’s Customer 360 was news of tighter linkage between Salesforce and Amazon Web Services (AWS). Most interesting from a customer data viewpoint is an ability to privately move data between Salesforce systems and AWS virtual private clouds, skipping the public Internet. Another new option allows events in Salesforce to trigger processes in AWS and vice versa. This offers some intriguing possibilities for persistent data storage that Customer 360 does not.