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Salesforce’s MuleSoft Applies Machine Learning to Data Mapping

Customer 360 can also use Saleforce-owned MuleSoft to incorporate data from non-Salesforce sources. MuleSoft today announced its own enhancements, most notably use of machine learning to recommend data mapping and transformations. Other companies do this too – it helps to remove one of the major bottlenecks in the customer data assembly process.

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ZoomInfo Buys Tech Data Aggregator Datanyze and Mysterious Y Labs

September 27, 2018

It’s an odd news day, Dear Reader: several sets of related stories but no clear lead. We’ll start with news that B2B contact aggregator ZoomInfo has purchased Datanyze, which identifies the technologies that companies use. The day before, ZoomInfo announced purchase of Israel-based Y Labs, a small start-up of indeterminate nature. ZoomInfo itself was purchased by private equity firm Grant Hill Partners for $240 million in 2017.

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V12 Launches “CDP Solution” Including Third Party Data and Services

September 25, 2018

Marketing data and services vendor V12 has launched an “integrated CDP solution” that combines first and third party data, multi-channel integration, automated emails, and analytics. V12 can populate the system with its own third party data, a feature that’s recently started to showing up in more CDPs. Offerings include marketing execution and services, which may place the system beyond the CDP Institute’s definition of CDP as “packaged software”.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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