Screen6 helps companies link mobile devices to personal profiles. It’s just announced it can update that data in real time, which lets it take advantage of the growing number of cookies (now 40%) that decay within 24 hours, something done to preserve privacy. So much for that.
Retail personalization specialist Barilliance has added the ability to build a multi-source customer database, including CRM, purchase history, and Web behavior data. The extension is part of a new module, Retention, which also lets users define segments and select offers to deliver via Web personalization, email, Facebook ads, or product recommendations. Whether this qualifies Barilliance as a CDP depends on whether the data is also available to other systems. Apparently not.
If you want a really broad perspective, the Edelman Trust Barometer shows a breath-taking drop in trust in U.S. institutions. Among the “informed public”, the combined trust index for government, media, business, and non-government organizations fell from 68 to 45 in the past year, moving the U.S. from one of the world’s most trusting societies to dead last. The broad social implications are horrifying so let’s ignore them to note that marketers can expect privacy and transparency to be more important to their customers.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.