Segment Adds No-Code Data Gathering and New Privacy Support

Happy International Sloth Day, the traditional day for CDP product announcements. This year is no different. First: Segment is adding low-code ways to gather mobile app events and control downstream data activities, user-managed identity resolution rules, and new features to comply with data privacy regulations.

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‘Prepared’ CMOs Twice as Likely Grow Marketing Budget: Dentsu Survey

October 19, 2020

With all these crazy changes happening, not to mention a pandemic, this seems like the right time to mention that Dentsu has found “prepared” CMOs are more likely to succeed. Agility, customer experience innovation, and expanding beyond marketing’s traditional role all distinguish this group. They’re twice as likely to expand their budget in the next year as “non-prepared” CMOs. Download to see what else they’re doing differently.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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