Happy International Sloth Day, the traditional day for CDP product announcements. This year is no different. First: Segment is adding low-code ways to gather mobile app events and control downstream data activities, user-managed identity resolution rules, and new features to comply with data privacy regulations.
IAB Europe pushes back against Belgian DPA assessment IAB Europe has issued a response to last week’s assessment by the Belgian DPA saying they were not in compliance with the Transparency and Consent Framework (TCF). TCF was designed to ensure digital ad companies meet GDPR requirements.
With all these crazy changes happening, not to mention a pandemic, this seems like the right time to mention that Dentsu has found “prepared” CMOs are more likely to succeed. Agility, customer experience innovation, and expanding beyond marketing’s traditional role all distinguish this group. They’re twice as likely to expand their budget in the next year as “non-prepared” CMOs. Download to see what else they’re doing differently.
It’s one year since Google started showing ads in its now-familiar AI Overviews. They’ve now added them to AI Mode, a newer option that handles more complex queries. AI Mode will also offer a bespoke shopping experience, with agentic AI to track price and purchase when it fits your budget.