Customer Data Platform vendor Segment has been integrated with Swrve, a digital customer interaction engine. Lots of jargon in that sentence. In plainer English: Segment will make data from all sources available to Swrve, which will use it in marketing campaigns (mostly mobile, which is Swrve’s strength). Does that help?
“New Study Reveals Socially Conscious Brands Have An Edge With Consumers” reads the headline from social media management vendor Sprout Social.
Still not convinced all this matters? A study reported in this Marketing Land article found that Amazon Echo owners spend $400 more per year than run-of-the-mill Amazon Prime subscribers. (I couldn’t find the study itself.) And here’s a look from Wired at Amazon’s world domination lab, a.k.a. Alexa Voice Services. Get ready for voice-enabled lightbulbs.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.