CDP vendor Segment has launched Protocols, a data governance platform. It positions the tool as completing a “Customer Data Infrastructure” that also includes Segment’s original data collection product, now called Connections, and audience management tool Personas, launched last October. Segment says that CDPs “do not collect complete or accurate data” but its new infrastructure does.
It’s hard not to be snarky about this: someone at Amazon thought a voice-powered microwave with automated popcorn replenishment was worth a press release. Maybe they were being ironic. If you insist on taking this seriously, it illustrates continued progress in voice-based consumer interfaces. Amazon released a dozen other voice-powered devices as well.
An even broader study that NSU Technologies ran for Software AG found that retailers who lead in adopting digital technologies had a six percent annual growth rate over three years, while laggards’ revenue was flat. Early adopters also had nearly twice the price-earnings ratio as the others: 22.32 vs 12.22. The survey provides lots of details about strategy, governance, deployments, business impact and technology. Good stuff but beware that the answers reflect an IT department viewpoint. Dead giveaway: 0% reported that business perceives IT as slow and inflexible.
Less than a month after releasing cross-domain first-party cookies, the new product elves at Celebrus are back with a share-nothing approach to loads personalization rules onto a user’s device and applies them to locally-stored behavior data. The data never leaves the device but it’s retained across sessions so the system can get smarter over time.