Segment Customer Data Platform Raises $64 Million Series C

CDP vendor Segment announced a $64 million Series C investment, bringing its total funding to $109 million.  Segment says more than 15,000 customers use its technology to connect Web site and mobile app data with 200+ analytics and marketing tools.  Segment’s $64 million nearly equals the $74 million that all CDP vendors combined raised in the first half of 2017 (see yesterday’s newsletter for details).