Sometimes the problem isn’t protecting identity but figuring it out. Senzing does real-time, self-tuning identity resolution using G2 technology its team members built at IBM and have since licensed. They’ve just added a fraud detection application to their Customer 360, GDPR and general applications.
CDP mParticle has added an integration with Google Customer Match, making it easier to send mParticle audiences for Google to match against. mParticle already had similar integrations with Facebook, Twitter, Pinterest, and Snapchat. I’m not sure this qualifies as newsworthy but you do seem to like items that feature CDP vendors, Dear Reader.
In a surprising privacy victory – and let’s face it, any privacy victory is surprising – the U.S. Supreme Court ruled that law enforcement agencies need a warrant to obtain cell phone location history data from wireless carriers. But don’t get too excited: the ruling doesn’t address other surveillance issues such as real-time location tracking or video cameras in public places, or commercial use of location data.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)