News

Sitecore Buys Boxever CDP

Well, that was a fun day.  It started with news that CDP vendor Boxever is being bought by digital experience platform Sitecore.  It’s the latest CDP acquisition by a company wanting to unify its collection of digital experience systems.  Sitecore announced in January that it planned to spend $1.2 billion to its grow its business.

More News

Previous Article

BlueVenn Sold to Upland Software for $52 Million

March 3, 2021

CDP BlueVenn has been purchased by Upland Software, which owns a cluster of customer engagement products including Adestra, Kapost, PostUp, and Localytics.  The company expects BlueVenn to unify and share data across all its systems.  Price was $52 million, a modest 3.5x BlueVenn’s reported revenue of $15 million.  It’s the latest of several CDP acquisitions by firms planning to connect separate customer engagement products.

CDPI Newsletter
Featured Article

Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

CDPI Newsletter