SnapLogic connects streams of data from one system to another. It calls itself an integration platform, which is perfectly reasonable. But it’s important (to us, at least) not to confuse the SnapLogic’s application-to-application connections with the central database constructed and shared by a CDP. SnapLogic just raised $40 million to expand its business, bring its total funding to $136.3 million.
Pyze launched in March with a platform to gather mobile app user behaviors and use them for push and in-app marketing campaigns. The company just released its 2.0 version which can also take data from Web, SaaS, and native apps and deliver messages through email, SMS, and MMS. Messages can be triggered by user behaviors and can be personalized based on behaviors, usage, preferences, and social connections. Pricing starts at $99 per month with a free version that only does analytics.
Maybe you really care about intent data. RadiumOne tracks device-level behavior across channels, identifies intent, and delivers advertising. They just announced a “partner ecosystem” that integrates more than 70 products to expand the analytics and advertising capabilities available within its product. Customer Data Platforms on the list include Ensighten, mParticle, Segment, Tag Commander, and Tealium.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.