SnapLogic connects streams of data from one system to another. It calls itself an integration platform, which is perfectly reasonable. But it’s important (to us, at least) not to confuse the SnapLogic’s application-to-application connections with the central database constructed and shared by a CDP. SnapLogic just raised $40 million to expand its business, bring its total funding to $136.3 million.
Pyze launched in March with a platform to gather mobile app user behaviors and use them for push and in-app marketing campaigns. The company just released its 2.0 version which can also take data from Web, SaaS, and native apps and deliver messages through email, SMS, and MMS. Messages can be triggered by user behaviors and can be personalized based on behaviors, usage, preferences, and social connections. Pricing starts at $99 per month with a free version that only does analytics.
Maybe you really care about intent data. RadiumOne tracks device-level behavior across channels, identifies intent, and delivers advertising. They just announced a “partner ecosystem” that integrates more than 70 products to expand the analytics and advertising capabilities available within its product. Customer Data Platforms on the list include Ensighten, mParticle, Segment, Tag Commander, and Tealium.
Continuing its early fall shopping spree, Salesforce has signed a definitive agreement to acquire data protection and management company Own (it is also acquiring voice agent vendor Tenyx). In addition to analytics capabilities Own will enhance Salesforce’s existing data security tools. It has been a Salesforce AppExchange partner for over 10 years.