SnapLogic Integration Platform Raises Another $40 Million

SnapLogic connects streams of data from one system to another.  It calls itself an integration platform, which is perfectly reasonable.  But it’s important (to us, at least) not to confuse the SnapLogic’s application-to-application connections with the central database constructed and shared by a CDP.  SnapLogic just raised $40 million to expand its business, bring its total funding to $136.3 million. 

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Pyze Extends User Marketing to Web and Native Apps and Email and Text Messages

December 13, 2016

Pyze launched in March with a platform to gather mobile app user behaviors and use them for push and in-app marketing campaigns.  The company just released its 2.0 version which can also take data from Web, SaaS, and native apps and deliver messages through email, SMS, and MMS.  Messages can be triggered by user behaviors and can be personalized based on behaviors, usage, preferences, and social connections.  Pricing starts at $99 per month with a free version that only does analytics.

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RadiumOne Creates Partner Ecosystem to Give More Functions to Clients

December 9, 2016

Maybe you really care about intent data. RadiumOne tracks device-level behavior across channels, identifies intent, and delivers advertising. They just announced a “partner ecosystem” that integrates more than 70 products to expand the analytics and advertising capabilities available within its product. Customer Data Platforms on the list include Ensighten, mParticle, Segment, Tag Commander, and Tealium.

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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