Predictive analytics and CRM is another well-established relationship. SugarCRM is expanding its predictive resources by purchasing Node, an AI-based platform that had raised $45 million since it was founded in 2014.
The U.S. market for marketing-related identity data, platforms, and services will reach $4 billion in 2020 and grow nearly 20% per year to 2024, according to Winterberry Group. The report provides interesting details on pricing models and estimates for spending in Europe. Winterberry estimates U.S. spend on all third-party audience data and data activation solutions will total $21.9 billion.
The New York Times reports that some U.S. schools that don’t want to report COVID-19 data are using HIPPA and FERPA privacy laws as an excuse. Neither law would require withholding such data as long as it didn’t contain personal information, and such a decision would pose a health risk to families and communities.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.