Predictive analytics and CRM is another well-established relationship. SugarCRM is expanding its predictive resources by purchasing Node, an AI-based platform that had raised $45 million since it was founded in 2014.
The U.S. market for marketing-related identity data, platforms, and services will reach $4 billion in 2020 and grow nearly 20% per year to 2024, according to Winterberry Group. The report provides interesting details on pricing models and estimates for spending in Europe. Winterberry estimates U.S. spend on all third-party audience data and data activation solutions will total $21.9 billion.
The New York Times reports that some U.S. schools that don’t want to report COVID-19 data are using HIPPA and FERPA privacy laws as an excuse. Neither law would require withholding such data as long as it didn’t contain personal information, and such a decision would pose a health risk to families and communities.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.