We might as well go for the self-reference trifecta. The Institute is working with MarTech Advisor on a survey about customer data management practices. Please fill it out here and pass the link on to others. Thanks!
Pathmatics announced that Nielsen will be using Pathmatics’ “digital advertising intelligence” data to provide advertisers with more detail about competitive advertising, including new media types, purchase preferences, and targeting of different devices. To be clear, this is information about ad placements, not individual consumer behaviors. But it shows how all parts of marketing are gaining access to more detailed data and, one hopes, making good use of it by becoming more analytical.
Most Customer Data Platforms are built for enterprise marketers and priced accordingly. Hull.io is sold to small B2B firms. Cool.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.