Tableau announced plans to become a complete data platform, extending backwards from its data visualization interface to data preparation tools, a high-scale in-memory database, natural language queries, and machine learning-based recommendations. Customer data is just one part of the picture but surely an important one.
CallidusCloud, which offers sales support and enablement applications, acquired Datahug Limited, a SaaS predictive forecasting and sales analytics company. Datahug’s specialty is predictive analysis of sales pipelines but it will be the core of a new Predictive Analytics, AI and Machine Learning innovation center that will presumably develop other applications in the future.
CDPs don’t have all the funding fun: PR measurement company TrendKit has added $16 million to its $36 million investment total. What’s to measure, you might ask? Lots of stuff, including readership, share of voice, sentiment, social amplification, and message pull-through, as well as impact on search engine ranking, Web traffic, and audience engagement. And they package all this in presentation-ready graphics.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.