Content recommendation vendor Taboola has purchased ecommerce product recommendation vendor Connexity (formerly Shopzilla) for around $800 million. Both firms embed their suggestions in publisher websites. You may recall that Taboola went public via a SPAC a few weeks ago.
Usermind is an experience orchestration platform that also qualifies as a CDP. They were just bought by Qualtrics, which captures and responds to feedback from customers, prospects, and employees. It’s the first CDP acquisition since April, if you’ve lost track.
Maybe you’re rather make your own ecommerce product recommendations. Personalization engine Qubit is on the case, with a new system that bases its recommendations on “deep learning”, which they assure us is much, much better than mere “machine learning”. No word on whether there’s a dial that goes to 11.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.